Search Engine Marketing
Even the best web site will not help your business if your customers and prospects can't find it. That's why we work with our clients to devise a comprehensive Search Engine Marketing strategy. We will use a combination of organic search optimization and pay per click marketing to ensure that people can find your site through the major search engines. We will also work to devise a link exchange strategy.
Search sites such as Google, Yahoo, MSN and Internet Yellow Pages offer one of today's most affordable and effective advertising opportunities. They are also the ideal way to geographically target local consumers. Just look at the facts:
There were 6.8 BILLION searches done in June of 2006.
43% of search engine users are looking for a local merchant to buy something offline
54% of search users have substituted Internet search for phone books.
When consumers are looking for products or services from a local business, the chances are good that their search begins or ends on the Internet. So, why don't more businesses advertise where their prospects are looking? Because managing local search advertising campaigns can be extremely complex and time consuming.
That is why we have partnered with ReachLocal. ReachLocal delivers a platform that ensures our clients' ads appear prominently among the search engine results when the local consumer search for your products and services on major search engines. Since each ad appears in a premium position, it gets the best possible chance to generate a click-through to your client's web site. Best of all, advertisers only pay when potential customers click on the add and visit the site.
With ReachLocal, we need set up and manage a single campaign and the ReachLocal platform will distribute that campaign and handle the bidding for all keyword derivatives across the major search engines such as such as Google, Yahoo, MSN, AOL and SuperPages.
ReachLocal also provide our clients with detailed reports about what customers have done as a result of your Internet advertising campaign. These reports include information such as:
- The number of phone calls that were generated. We also capture the duration of the calls and can even record the calls so our clients can listen to them later.
- The number of visitors driven to the site.
- The number of emails that were generated from the campaign.
- Which key pages within the site customers visited after they arrive.
Because we take care of the details, our clients can spend more time satisfying their customers and less time trying to find them. To look at some Frequently Asked Questions around Search Engine Marketing just Click Here.